The Proud History of Bubble Wrap 嗶嗶啵啵樂無窮!


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2020/04/28 第448期 訂閱/退訂看歷史報份直接訂閱
   
 

The Proud History of Bubble Wrap 嗶嗶啵啵樂無窮!
From packaging to popping, bubble wrap does it all.
從包裝材料到拿來捏爆,泡泡紙一手包辦。


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  Bubble wrap is a packing material made from sheets of plastic that are filled with air bubbles. The air bubbles protect fragile items during shipping, making bubble wrap and similar products popular for transporting everything from dishes to electronics. But it had a very unusual start.
Bubble wrap was invented in 1957 by two engineers who first tried to sell it as a stylish variety of wallpaper. After that didn’t work out, they tried to market their invention as insulation for homes and greenhouses. This also failed.
  The invention only took off thanks to computer giant IBM. When IBM started shipping computers—which were very expensive and very fragile—they needed something to protect the equipment. Bubble wrap was a much better alternative to anything else on the market, so IBM started packing its computers in the material. More companies soon followed suit, and bubble wrap became the packing material of choice for decades.

 

1. fragile a. 易碎的,易損壞的;脆弱的
Be careful when carrying that box. There are fragile items inside.
搬那個箱子時要小心。它裡頭裝的是易碎物品。
2. transport vt. 運送,運輸
These new cars will be transported to Italy by ship.
這些新車將會船運到義大利去。
3. stylish a. 時髦的,新潮的
The design of this building is very stylish and unique.
這棟建築物的設計十分時尚又獨樹一幟。
4. market vt. 行銷,推銷
The success of this product will depend on the way it is marketed.
這項產品是否成功全要靠行銷手法。
5. take off  開始走紅/成功
Our business took off after we set up an official website.
設立官網後,我們的生意便開始興隆了起來。
6. equipment n. 設備,裝備(不可數)
This hotel is famous for its free gym equipment and hot springs.
這間飯店以免費健身器材和溫泉著名。
7. follow suit  跟進,仿效
Walter asked one of the girls to dance and then all of his friends followed suit.
華特邀請其中一位女孩跳舞後,他所有朋友也跟著照辦。
8. the / sb’s + N + of choice  ……為(某人的)首選
Little Rizzo’s is Annie’s restaurant of choice when it comes to Italian food.
小瑞佐餐館是安妮最偏好的義大利餐廳。

insulation n. 絕緣材料;絕緣
greenhouse n. 溫室
alternative n. 可供替代/選擇的方法 & a. 可供替代/選擇的;另類的

修飾比較級及最高級、用以強調其程度的副詞
1. 一般形容詞或副詞可用 very、quite、too 來修飾,但修飾比較級形容詞或副詞就要用下列副詞或副詞片語:
much, far, still, even, a lot, a great deal 等。
Those who smoke have a much higher risk of getting cancer.
抽菸的人罹患癌症的機會高出很多。
Pete ran a lot faster than usual today.
彼特今天跑得比平常快很多。
2. 可用來修飾最高級的修飾語常見的有下列:
by far, far and away, the very。
Steve is by far the best basketball player we have ever seen.
= Steve is far and away the best basketball player we have ever seen.
史提夫是我們所見過最好的籃球員。
John is the very best student in the class.
約翰是班上最好的學生。

嗶嗶啵啵樂無窮!
從包裝材料到拿來捏爆,泡泡紙一手包辦。 

  泡泡紙是一種由充滿氣泡的塑膠紙所做成的包裝材料。這些氣泡可以在運輸途中保護易碎物品,使得泡泡紙和類似產品大受歡迎,舉凡是用來運送盤子到電子產品等等都是。但泡泡紙有個很不尋常的由來。
  泡泡紙是於 1957 年由兩個工程師所發明,他們一開始打算把它當作一種新潮壁紙來販售。這樣的做法失敗後,他們試圖將其發明物行銷成居家及溫室專用的絕緣材料。但這也沒能成功。
  多虧了電腦巨擘 IBM,泡泡紙這項發明才一飛衝天。IBM 開始運送電腦時,由於電腦既昂貴又很容易損壞,因此他們需要能保護電腦設備的東西。比起市面上任何其他產品,泡泡紙都是更好的替代選項,所以 IBM 開始用泡泡紙來包裝他們的電腦。越來越多公司很快也紛紛跟進,泡泡紙便成為數十年來眾人首選的包裝材料。

 

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